What are the top supplement formulation trends for 2025?

The top supplement formulation trends for 2025 are driven by a shift from reactive to proactive health. Key areas of growth include the rise of Mental Wellness & Adaptogens (targeting stress, anxiety, and cognitive function, like Vox Nutrition’s Colostrum and Vox Nutrition’s Creatine), and a heightened focus on Longevity, “Biohacking” and Hormone Support (using ingredients like NMN like in Vox Nutrition’s NAD+, Vox Nutrition’s Blood Sugar / Glucose Support, Vox Nutrition’s Menopause Support Supplement, and Vox Nutrition’s Testosterone and Male Hormone Support Supplements). Additionally, new delivery formats like powders are seeing significant innovation to improve consumer experience.

Mental Wellness & Adaptogens

In this ⁠Huberman Lab Essentials⁠ episode, he discusses science-supported nutrients that directly support brain structure, function and long-term cognitive health. He highlights specific nutrients, including omega-3 fatty acids, creatine, phosphatidylserine, anthocyanins, choline and glutamine, and discuss their recommended doses and dietary sources. He also describes how taste perception, gut-brain signaling and learned associations shape what foods we prefer and crave. Finally, he shares practical behavioral tools to help rewire your food preferences toward healthier choices.

Longevity, “Biohacking” and Hormone Support

In this ⁠Huberman Lab Essentials⁠ episode, he explains how to optimize hormones—particularly testosterone, estrogen, and related sex steroids—to enhance fertility and overall well-being. He discusses the sources of testosterone and estrogen and how their levels fluctuate with age in both males and females. He also covers how behaviors such as exercise, cold and heat exposure, light exposure, illness, and breathing patterns affect hormones. Additionally, he examines specific supplements  and replacement therapies, highlighting important precautions to consider when adjusting hormone levels.

The Takeaway

Navigating the dynamic landscape of 2025 and beyond requires a manufacturing partner with more than just production capacity—it demands a strategic ally. By choosing Vox Nutrition, you’re not just placing an order; you’re leveraging our proactive market intelligence and in-house R&D to stay ahead of the curve. Our ready-to-market trending products, backed by rigorous cGMP compliance and advanced formulation capabilities, are designed to directly capitalize on these emerging trends. Partnering with us empowers your brand to rapidly introduce innovative, high-quality supplements that capture new market share and drive significant growth in sales and revenue, ensuring your brand’s lasting success in an ever-evolving industry.