Q1: Why are capsules considered a more strategic option than gummies for a supplement brand?

A: Capsules are a more strategic option because they offer superior potency, stability, and precise dosage, which are critical for a brand’s reputation and product efficacy. Unlike gummies, capsules don’t require fillers, sugar, or additives to maintain their form, resulting in a cleaner, more concentrated product. This allows your brand to deliver a high-quality, trustworthy supplement that stands out in the market.

Q2: What are the key benefits of using powders instead of gummies for a product line?

A: Powders offer significant cost-effectiveness and versatility, making them a powerful tool for business growth. They are generally less expensive to manufacture and ship in bulk, which directly improves your profit margins. Powders also allow for higher doses of ingredients and offer consumers the ability to customize their serving size, which is a major benefit for products like protein or greens.

Q3: How do capsules and powders solve problems that gummies create?

A: Capsules and powders solve several key problems associated with gummies.

1. Sugar Content: Gummies contain added sugars or sugar alcohols for taste and texture, which can be a major concern for health-conscious consumers and can contribute to dental issues. Capsules and powders are naturally sugar-free.

2. Stability & Shelf Life: Gummies are sensitive to heat and moisture, which can cause them to melt or stick together. Capsules and powders are highly stable and resistant to environmental factors, ensuring a longer and more reliable shelf life.

Q4: How do capsules and powders support a clean-label brand strategy?

A: Capsules and powders are ideal for a clean-label strategy. They require minimal to no inactive ingredients, artificial colors, or binders. This allows your brand to offer a pure, transparent product that aligns with consumer demand for simple, recognizable ingredient lists. This level of transparency builds trust and strengthens your brand’s reputation for quality.

The Takeaway

While gummies have a place in the market, your brand’s long-term success and integrity are best served by the strategic advantages of capsules and powders. These formats provide the potency, stability, and clean-label appeal that today’s discerning consumers demand. Partnering with a manufacturer like Vox Nutrition, which specializes in the high-quality production of these formats, ensures your product is not just effective but also built for profitability and enduring brand loyalty.

Vox Nutrition offers multiple forms of supplements and is the premier supplement manufacturer. Reach out to our Sales Reps for more information.